News Flash

Home

Posted on: November 20, 2019

Capacity Crowd for Small Business Social Media Workshop

Corey Costelloe with Johnnys Take and Bake Owners


The City of Tehachapi Economic Development and Community Engagement departments hosted a standing-room only presentation on social media for small business on November 19th at the Tehachapi Police Department community room.

The capacity crowd listened the presenters speak about the necessity of social media as part of a business plan, demographic information pertinent to Tehachapi audiences along with valuable tips to make a social media presence more engaging with potential customers and clients.

“When we decided to host this event I felt there was a need for business owners who felt overwhelmed and confused by social media, the large gathering certainly confirmed that,” said Corey Costelloe, Economic Development Coordinator for the City of Tehachapi. “Based on conversations I had with attendees, they left feeling motivated and capable of accomplishing social media goals for their business after our presentation.”

Additional speakers included community engagement specialist Key Budge who shared some best practices and tips that he has used while building the social media platforms for the City of Tehachapi. Budge covered topics such as post scheduling, Facebook and Instagram integration, proper content gathering and audience insights. Also on hand were Amy Langston and Eddie Rivera, owners of Johnny’s Take and Bake Pizza in Tehachapi. Johnny’s has been rebranded thanks to the strong social media efforts of their team in the last two years. Their posts are entertaining, educational and oftentimes absent of any mention of sale, promotion or other traditional advertising methods. Through this strategy Johnny’s has built a loyal brand following.

Businesses from the City of Tehachapi, the Greater Tehachapi area and Bakersfield attended the free event. A large variety of sectors were represented including restaurants, real estate, personal fitness, retail and many more.



Facebook Twitter Email

Other News in Home

Logo on Background

Planning Commission Appointment

Posted on: September 17, 2020
Three New Restaurants

Economic Development UP-date September #1

Posted on: September 10, 2020
NuWalt Filming in Tehachapi

Economic Development UP-date August #2

Posted on: August 26, 2020
prime bar and grill

Economic Development UP-date August #1

Posted on: August 11, 2020
Jakes Outside Dining Patio

Economic Development UP-date July #1

Posted on: July 14, 2020
Drone Picture of Heritage Oaks Housing

Economic Development UP-date June #1

Posted on: June 10, 2020
SBA Resized for web

Economic Development UP-date April #2

Posted on: April 28, 2020
USDA for web

Economic Development UP-date April #1

Posted on: April 14, 2020
COver for website

Economic Development UP-date March #2

Posted on: March 30, 2020
Berkshire Hathaway Opening

Economic Development UP-date February #2

Posted on: February 27, 2020
5GAT ON TSP RAMP

Economic Development UP-date February #1

Posted on: February 11, 2020
teichert and staff

Economic Development UP-date January #2

Posted on: January 28, 2020
Logo on Background

2019 Year In Review Available Now

Posted on: January 21, 2020
Marriott Groundbreaking

Economic Development UP-date December #1

Posted on: December 11, 2019
Clint Bear-Linda Jay and Corey Costelloe

Economic Development UP-date November #2

Posted on: November 26, 2019
KEDC at WWS Building

Economic Development UP-date October #1

Posted on: October 2, 2019